Ask the Media Advertising Expert – Tim Weinberger
Every month the Jim Pattison Broadcast Group sends out and a E-Newsletter that is crammed full of insightful ideas and articles that can be easily be adapted or developed by any size business , it speaks to various aspects of Marketing , Staffing, Inventory control, etc ….all the things that most business owners deal with every day! I ran across the one below last month that I thought I would share with all of you! Not because it was newest or latest business trend but because of its basic simplicity .
The Disney Company is one of the largest entertainment companies in the world ! For over 6 decades they have invented and re-invented themselves with new ,creative ways of entertaining their guests at some of the largest theme parks in the world!
Below are 5 great lessons from one of the best Marketers of our time , and every one of them can be a part of your business plan if you chose to develop them.
Enjoy the read! And if you or anyone you know can benefit from similar information, Have them call me directly and we will add them to our distribution list and send them a personalized monthly newsletter!
So until next month ….Happy selling!
5 Business Lessons You Can Learn From Disney
This year, the iconic Disneyland theme park celebrated 60 years of making kids of every age happy. As one of the most recognized brands in America (and even the world), the Disney brand can teach entrepreneurs a few important business lessons.
- Treating Customers Right Makes Them Crazy Loyal
If you’ve ever been to a Disney theme park, you know the customer experience outdoes any other theme park. From the moment you walk in, you feel like part of something special. The park is staffed by people who want to make sure you have a magical time, not underpaid, bored teenagers.
The Takeaway: Sometimes we move away from that passion that first fueled us in our businesses, but that’s exactly what makes customers come back for more. Stay away from focusing on your bottom line and get back to simply making your customers happy.
- Innovating the Customer Experience Draws More Customers
Not one to stay stagnant, the Disney brand has continually innovated its offerings. Today, you can download a mobile app that lets you skip lines and check how long you’ll have to wait to ride an attraction. The brand saw the need among its customers and filled it with this solution.
The Takeaway: Even if you think you’re doing the best you can, don’t rest on your laurels. Continually get feedback from your customers on how you can improve their experience, then find innovative ways to do so.
- Empowering Employees Makes Them Happy to Work for You
Disney is known for empowering employees to make decisions that make for happy customers. Store clerks don’t have to ask managers to offer a replacement for a broken toy, and customer service reps are able to offer extras without getting permission if a customer is unhappy.
The Takeaway: Giving your staff the power to act in the best interest of not just your company but also the customer makes them more invested in making your business a success.
- Going Behind the Scenes Doesn’t Ruin the Magic
While most people walk through the public area of Cinderella’s Castle at Disneyland and take photos, a few get the unique experience of taking a behind-the-scenes tour. They find out the secrets of the castle, which makes them feel like they’ve got the inside tip.
The Takeaway: Don’t be afraid to show what’s in the secret sauce if it gives your customers a stronger tie to your brand.
- If You Capture Customers as Kids, They’ll Bring Their Kids
This may not apply to every business, but suffice it to say, becoming a household name can net you generations of customers, the way it does for Disney. Because the brand is such a nostalgic one, it’s something parents are keen to experience with their children.
The Takeaway: Nurture those customer relationships so they’ll bring their friends, their kids, and everyone else back to you.
Disney has obviously gotten things right when it comes to being a successful and burgeoning brand. Apply these lessons to your own business and see what happens.