Ask the Media Advertising Expert – Tim Weinberger
Nearly Every day my colleagues and I at Jim Pattison Broadcast Group have a conversation with our clients about their Marketing strategy ….some have very defined plans while others see marketing as a necessary evil and play hit and miss until they find something that works and use it till it stops working and then start the hit and miss process all over again, the following is a recent article from our E-business letter that outlines a simple “how to” develop a marketing strategy. Like most things developing a great marketing strategy is not that hard if you have a process! Have a read and see if this helps clarify your marketing plan.
And if you would like to discuss further or receive a free no obligation copy of our monthly e-business newsletter please contact me or any of my colleagues at Broadcast House 403 548 8244….until next month – Happy selling and Happy New Year!
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want, or understand what they are presenting.
The fact is, most books or courses on business models take this into consideration by suggesting trial-and-error scenarios and market hypothesizes prior to launch.
Any business model, or plan for that matter, is little more than a guess, and I believe that your best chance for getting that guess right is to build your business model based on a marketing strategy.
This assumes the role a fully developed marketing strategy actually should play in determining the direction of an organization. The fact is, most people, if they consider marketing strategy at all, stop at a core message, identity elements, and perhaps a sales proposition and call it a strategy.
A marketing strategy is how you plan to use the resources available to you to build an ongoing case that your business, products, and services are the obvious choice for a narrowly defined ideal customer.
If you accept this expanded view of marketing strategy, then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if you have integrated it fully as your business model:
- What about this job, work, or organization are you passionate about?
- How does this business serve a higher purpose for you and your customers?
- What value do you really bring that benefits your market in ways that your competitors wouldn’t dream of proposing?
- What’s the dominant personality trait that you need your customers to associate with your business?
- What does an ideal client look like?
- What is the simple 10-word core message that explains and excites?
- How will your market become aware of your business?
- How will your market come to trust that you have the answers?
- What are the revenue sources that you can tap to grow this business?
- Can you describe the perfect customer experience throughout your organization?
- What resource gaps and constraints do you need to overcome to achieve your strategy?
- What partnerships do you need to create in order to achieve your strategy?
- What would the result of using this strategy model to run your business look like?
To learn more about TV Radio Advertising Call 403 548 8282 and ask to speak to the marketing dept!