Lethbridge Marketer – Amanda Hofman


There is no denying our WHL Lethbridge Hurricanes made the whole city proud last year.  Everyone was rallying behind the boys and the support was infectious, whether you are a hockey fan or not you knew what the team was up to and felt a strong sense of community because of it.

As the Hurricanes hit training camp and prepare for another season, 106.7 Rock is also getting ready for another year of excitement as the exclusive play-by-play broadcaster. With this comes an opportunity to offer unique community based marketing strategies to local businesses.  These on air programs are a cost effective way to reach community members, get in on the excitement and show your support as the boys hit the ice.  Cause marketing and Community team sponsorships are becoming an integral part of many advertisers business plans for good reason.

According to the Canadian Spring 2016 RTS study 56% of Canadians 18+ say they agree it is important to buy products from socially responsible local companies. Supporting a local team or initiative not only provides your business with opportune advertising it also creates positive publicity that encourages potential customers to  choose you over a competitor.  The vast majority (84%) of Canadians claim that they would likely switch brands to one affiliated with a good local cause or team if price and quality were similar. * study conducted by Ipsos Reid and the Cause Marketing Forum on Canadians’ attitudes toward corporate citizenship efforts.

By having your company brand connected to a sponsorship on radio this helps the community hear that you are a proud supporter and understand the importance of local sports/ organizations.  By increasing awareness of your company’s products and service in this light you’re likely to reach consumers who would otherwise not be aware of you along with instilling a feeling of extra loyalty among your current clients.

The combination of local support with traditional radio has the ability to reach a larger group of fans and listeners.  One of the best parts of sponsoring a hockey broadcast or a local team is that you don’t need a huge budget to do so. There are endless options available at all different levels to fit your business needs.

If you are interested in being part of the action on 106.7 ROCK, contact us at


106.7 ROCK and KiSS 107.7

1015 3rd Ave S Lethbridge, AB | (403)328-1077