With so many new things happening in the world of marketing, it can be hard for small business owners to stay on top of all the trends. The digital age has begun to bombard us with shiny new buzzwords that can make even seasoned advertising professionals scratch their heads. Having so many options available these days, how do you as a business owner decide what forms of advertising are best to invest in?
Let’s take a step back for a moment and get back to the basics. Let’s talk Advertising 101.
Start with a plan. A basic marketing plan should identify who your target customers are, how you will reach them, and how you will retain your customers so they repeatedly buy from you. Your marketing plan will be the roadmap you follow to increase your customer base and improve the success of your business.
A good place to begin is to identify your target customer. Who are you currently selling to, and more importantly, who do you want to be selling to? This will help determine both the methods you should be using, and the message you should be sending.
The options on where to advertise have become endless. Now, more than ever, it becomes increasingly important to evaluate which advertising tools will reach your target audience at the right moment, and for the best value. So which methods of advertising are best? Should you stick to traditional advertising methods, or is digital the best way to go?
Traditional advertising includes mediums such as print ads, billboards, and newspaper, radio and television commercials. New media advertising takes traditional advertising and uses technology to package our messages in new ways. New media advertising is comprised of tools like Google AdWords, social media advertising, and banner ads, just to name a few.
So what methods should a smart business owner choose? As the old adage goes, don’t put your eggs all in one basket. Determine your budget, and spend it in a way that allows you to utilize different methods. Spend a little online, spend a little in print, and spend a little on radio. The best marketing plans include a variety of mediums, so that we can reach our audience at different times and places throughout the day. This type of marketing helps the consumer keep your business at the top of mind when they are ready to purchase your product.
Lastly, if you are looking for new and exciting ways to reach your customers, our team is here to help! For more information on how you can utilize 106.7 Rock & Kiss 107.7 to help build your marketing strategy, contact us at 403-328-1077.
106.7 ROCK and KiSS 107.7
1015 3rd Ave S Lethbridge, AB | (403)328-1077