Grande Prairie Marketing Expert Christina Kurylo

Influence grows like a weed

I am an account manager for 97.7 ROCK and Rogers Digital marketing in Grande Prairie, I have been in the radio industry for the past 9 years and with 97.7 ROCK for the past 5.

In this article I am going to touch on Radio advertising, because If you’re going to advertise (and you should)  it makes sense to spend your advertising dollars where you get the most results… Radio!

Here are five reasons why radio is your best choice (courtesy of the Radio Advertising Bureau)

1) Radio sells with immediacy.

Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.  Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2) Radio sells everywhere.

Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

3) Radio sells with intimacy.

In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

4) Radio stars in the theater of the mind.

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

5) Radio is an active medium in an active society.

Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!

Advertising your

business leads to the image of success, influencing listeners to know who you are and what you do best!  Stand out from your competitors and take a look at what 97.7 Rock can do for you today!

97.7 Rock | #200, 9835-101 Avenue Grande Prairie

780-539-9700 | www.977rock.ca