Ask the Printing Experts
Say it Big and Loud
Over three fourths of people who visit a tradeshow come to make a decision about what they should buy and over two-thirds expect to buy at least one item. Tradeshows are an excellent way to promote yourself to your customers as well as network.
Take advantage of full color banners to promote yourself during a tradeshow. You only have a few seconds to capture the attention of your potential customer walking by your booth and they will make up their mind within seconds of interaction. As humans are visual be eye catching with a bold and simple banner, be careful not to clutter with too much information. Be sure your banner stands out and shows why you are different.
Your banner should be bright, vibrant colors and perhaps include some interesting people to grab attention. Be sure that your tag is clever, yet simple. Your message should be easy to understand causing your customers to take a second or two to think about it. To create a visual punch make sure your images are of high quality and do not look grainy. Price is important too - you get what you pay for, the cheapest bid may not always be the best decision.
Enjoy creating banner stands and large format banners, promote your business professionally to be seen by many people in the public environment of a tradeshow. Vinyl banners are grommeted for hanging up and easily rolled up for storage or further use in another location. Banner stands are retractable and also available as a rotating banner – movement catches the consumers eyes.
For businesses, non-profit organizations, school, community groups, family reunions, weddings, events – a big full color appealing banner can get the message to a wide audience, catch their eye and be remembered.
September 2011 Article
Giveaway Calendars
Need a promotional item that will be out front 24/7, 365 days a week ? Promotional Calendars are excellent for daily and longterm target marketing. Whether pinned up or placed down your organization’s name, products or services are on constant display. Calendars are everywhere and used day in and day out for stable, permanent and constant exposure – entire families or workforces will see them for an entire year.
Choose from a variety of calendars such as the 12 month calendar, desk calendars, magnetic calendars, pocket calendars, daily planners, day-by-day calendars, custom calendars and wall calendars. Your company name in front of people at work or at home reminds them of your presence. Getting noticed is what draws in customers.
As an effective and economical method of advertising, promotional calendars will keep your brand and details in view every month, everyday of the year. Order a 12 month calendar with a variety of themes and pictures to choose from or have a custom one designed which can feature personal snapshots, quotes, logos and other designs. These can service as great and interesting fundraisers, yearly gifts and promotional gift ideas.
Calendars are some of the most influential and cost-effective promotional tools available. Call Copy Works Design and Gifts today for a quote on your calendar needs.
Donna 403-504-0011 or Greg 403-502-0883.
August 2011 Article
Marketing with a Pen
Hardly a day goes by that you don’t use a pen, it is one of the most useful items among the promotional products, easily imprinted with your logo. Pens are a cost effective way to target your market. The cost of pens varies from a quick give-away to an elegant corporate gift or prestige award. Pens are made from plastic, recycled materials, wood or metal – consider comfort, style, resilience and credibility when choosing your pen. Pens can be screen printed, full color wrap around or engraved.
Look for an attractive pen that stands out in the crowd or perhaps a unique pen that your customers will be sure to hang on to. Nothing approaches the value for advertising power as the promotional pen. Pens are appealing to all ages, which is not the case with other promotional products. Your corporate message at arm’s length wherever it goes.
Think of why you need a pen, the impression you need to create and then make your selection from a vast selection at www.copyworks.logomall.com. Search out the pen for the style that best suits your business or event. Order your custom pens today from Copy Works Design and Gifts.
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