HOME DURING THE HOLIDAYS
The holiday season from November through January is often considered the worst time to put a home on the market. While the thought of selling your home during the winter months may dampen your holiday spirit, the season does have its advantages: holiday buyers tend to be more serious and competition is less fierce with fewer homes being actively marketed. First, decide if you really need to sell. Really. Once you’ve committed to the challenge, follow these tips from Front Door.
- Deck the halls, but don’t go overboard. Homes often look their best during the holidays, but sellers should be careful not to overdo it on the decor.
- Hire a reliable real estate agent. That means someone who will work hard for you and won’t disappear during Thanksgiving, Christmas or New Year’s. This will ease your stress and give you more time to enjoy the season.
- Seek out motivated buyers. Anyone house hunting during the holidays must have a good reason for doing so. Work with your agent to target buyers on a deadline, including people relocating for jobs in your area, investors on tax deadlines, college students and staff, etc.
- Price it to sell. No matter what time of year, a home that’s priced low for the market will make buyers feel merry. Rather than gradually making small price reductions.
- Make curb appeal a top priority, maintaining the exterior of your home becomes even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters and spruce up the yard. Make sure stairs and walkways are free of snow, ice and leaves.
- Take top-notch real estate photos. When the weather outside is frightful, homebuyers are likely to start their house hunt from the comfort of their homes by browsing listings on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home. If possible, have a summer or spring photo of your home available so buyers can see how it looks year-round.
- Give house hunters a place to escape from the cold. Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.
- Relax. the new year is just around the corner. The holidays are stressful enough with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year, which, luckily, is only a few days away.
OH BY THE WAY, I’M NEVER TO BUSY FOR YOUR REFERRALS!
Sutton Group Grande Prairie Professionals